News & Press

25/05/2018

A taste for innovation: with a meal kit, anyone can be a chef!

An innovation is gaining ground in the food market that looks set before long to carve itself out an interesting niche on physical and virtual retailers’ shelves and in consumers’ larders: the meal kit. This new convenience product comprises a box of ingredients, already partially prepared and measured out in the right-size portions ready to use in easy-cook local and international recipes, specially created by professional chefs.

The USA is already experiencing meal-kit mania: according to Nielsen, a research organisation, in 2017 alone, the segment generated over $150 million in sales, up 26% on 2016. And the trend seems set to continue. For while 9% of Americans have bought at least one kit in the last 6 months, as many as 25% of US consumers say they are ready to try one in the next half year – and that adds up to 30 million families.

The kits have already reached Italy and the rest of Europe, and they are starting to win over a sizeable fanbase here, too. For those looking for a quick, simple and fun way to be a chef and try something new in the kitchen without compromising on quality, these boxes look just the ticket.

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19/07/2018

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05/07/2018

Menz&Gasser is a partner of the Trento bike classics The Charly Gaul and the Ciclostorica

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21/06/2018

Menz&Gasser, ambassadors for fine Italian confectionery in Malaysia

A dash of all-Italian creativity and a consummate mastery of technique were the winning ingredients in the successful demonstration given recently in Kuala Lumpur by Elena “Wendy” Bosca. Elena teaches international confectionery and decoration at IFSE, the prestigious school of haute cuisine and confectionery recognised as a Centre of Italian Excellence by the General Secretariat […]

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